Mr. Jobs must do what he failed to do last time: prevail over his old nemesis, Bill Gates. Not that hot pink is any better: what a few years ago looked daring, a brash brush stroke of lipstick feminism, is now just another iPod color.But he isn't holding his breath. Instead, Microsoft is turning up the volume in the portable music business, “It gives a sense of security, of luxury, or being treated well.” The secret of her success, she says, is the ability to look ahead. “Forecasting the market ahead of our competitors… is what made us into the market leader.”
And Mr. Gates makes no secret that he expects to beat Mr. Jobs in that market as convincingly as he did in personal computers, "You are only as good as your latest hit," he said. Others aren’t so sure, but most nonetheless are cheered to see that even China’s iron lady of paper is capable of human weakness… like everyone else, she has been through rehab.
Mr. Jobs, he said, has built the company around idiosyncratic, premium-priced products that gain appeal in part from their splendid isolation. ’ Why should it get stolen? If it’s subtle, it’s not going to get stolen.” But, she added, “I don’t wear the same thing a lot of times.” “The rich in China are getting richer, faster”, powerful champions , "You know at some point you will miss a step."
References
Barboza, D 2007, ‘Zhang Yin:The Worlds richest self-made woman', Money Week News, 20 October, accessed 13 May 2008, <http://www.moneyweek.com/file/20593/zhang-yin-the-worlds-richest-self-made-woman.html>
Colman, D 2008, ‘Just a Few Favorite Indulgences ‘, New York Times, 23 March, accessed 13 May 2008, <http://www.nytimes.com/2008/03/23/fashion/23POSS.html>
Hansell, S 2004, Gates vs. Jobs: The Rematch , BusinessWeek, accessed 13 May 2008, <http://www.nytimes.com/2004/11/14/business/yourmoney/14music.html>
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